Licence Pro Internationale SDC

BACHELOR’S DEGREE SPORTS DESIGN & COMMUNICATION

Become a go-to-market manager in the sports industry

Download the brochure of the Bachelor’s degree – Sports Design & Communication

OBJECTIVES OF THE BACHELOR

Bachelor’s Degree :

  •   A one-year International Program
  •   A 4 to 6-month internship
  •   All courses in English
  •   Starts in September 2017
  •   Number of students : 20

  Objectives :

This program will provide you with an in-depth understanding of the go-to-market process. You will learn to oversee the design process of a full product range, to build the related stories, and to implement the entire marketing plan.
Intended mainly for small to medium sized companies, this program serves to train entrepreneurial-minded individuals to work efficiently in short  cycles    with all business stakeholders: engineering, design, marketing, and sales.

JOB OPPORTUNITIES

  • Go-to-Market Manager (oversees the messaging, design, and execution of the product offering)
  • Product Manager
  • Marketing/Communication Manager

KEY SKILLS

  • Manage and oversee several product range projects
  • Finalize product design (colors, materials, graphics)
  • Plan and organize evaluation
  • Coordinate a product launch, including all digital components
  • Create a powerful story for each product and product range
  • Master all online/offline communication tools
  • Implement the marketing plan

STUDENT PROFILE

This professional degree is open to entrepreneurs and creative students who share a passion for sports.

Prerequisites:

  • Strong English skills
  • Product Design or Graphic Design, Adobe tools (Illustrator, Photoshop)
  • Comfortable with digital communication tools and social media
  • Video editing is a plus

We recruit International open-minded students of all nationalities with at least 2 years of university studies in Design or Communication. [DUT, BTS, L2, or the equivalent (120 ECTS)]. Those individuals with official recognition of aqcuired skills through past work experience may also apply.

PROGRAM CONTENT

The program is structured around 3 main subject areas:

ECONOMIC CONTEXT

  • Brand content
  • Sports Industry Market
  • Value culture
  • Sustainability
  • Intercultural Management

DESIGN

  • Basics of product range design, consumer profiles and segmentation
  • Design tools (graphics, colors, tech pack)
  • Innovation Management
  • Product communication support tools
  • Evaluation tools

COMMUNICATION

  • Communication Basics
  • Digital Communication in Sports (social media, new uses, mobile technologies)
  • Product launch, Trade marketing
  • Communication plan
  • Consumer and sports marketing

Project and Internship :

Each student is required to participate in a group project which will involve respecting a set of specifications given by one of our partners in the Sports Industry (company, association…).

The course finishes with a final 4 – 6 month internship (mostly in English ) which will take place in an outdoor sports industry company in France or abroad.

Both the project and the work placement will be graded based on a written report and an oral presentation.

PARTNERS

This program was created by professionals from the sports industry:
Outdoor Sports Valley (OSV) is an industry trade association made up of 400 companies from the outdoor sports industry and located in Annecy.

ARVA, Columbia, Eider, Fusalp, Lafuma, Patagonia Europe, Picture Organic Clothing, Salomon, Scott Sports France, The North Face France, TSL Outdoor…

Other design, marketing, and communication companies involved in the program:
Chedal Anglay Design, JULBO, Muzzle Agency and Thierry Paris Conseil

This program is also supported by CITIA

APPLICATION FORM

Candidates will be selected between January and June following an interview, based on their:

  • English level
  • Motivation
  • Interest in sports
  • Creativity

3 dates to send you application form :

  • Sent before 08/02/2017 : Interview on 15/02/2017
  • Sent before 06/04/2017 : Interview on 13/04/2017
  • Sent before 02/06/2017 : Interview on 09/06/2017

BACHELOR SDC APPLICATION FORM 2017 CAN BE DOWNLOADED HERE

Please send your complete record by regular mail or by email: caroline.althey@univ-smb.fr

  • Application form
  • Resume / CV
  • Cover letter
  • Official academic transcripts
  • 1 photo
  • Copy of your passport

SCHEDULE AND FEES

The schedule :

You will be able to download the schedule very soon.

The fees :

  • French students : about 400 €
  • Erasmus European students : no fee
  • Non Erasmus, non European students : 3500 €
  • Working French Adults (or Pole Emploi registered) : please contact : Formation Continue ; e-mail : sufcep-annecy@univ-smb.fr

Non EU citizens – Applicants living in the countries listed below :

Algeria, Argentina, Benin, Brazil, Cameroon, Canada, Chili, China, Colombia, Congo (Brazzaville), Czech Republic, Gabon, Guinea, India, Ivory Coast, Japan, Lebanon, Madagascar, Mali, Morocco, Mauritius, Mexico, Russia, Senegal, Syria, Taiwan, Tunisia, Turkey, Vietnam, United States of America must then register with the local CampusFrance office in order to be able to apply for admission and obtain your student visa. This is a mandatory procedure.

Please browse the Campusfrance website and check your Campusfrance office.

CONTACT

UNIVERSITE SAVOIE MONT-BLANC – IUT ANNECY – FRANCE
“Sports Design & Communication” bachelor’s degree

Administrative Contact : Caroline ALTHEY / +33 4 50 09 23 08 /caroline.althey@univ-smb.fr
Program Manager : Christine RIEU / christine.rieu@univ-smb.fr
Address :
IUT ANNECY
BACHELOR SDC – GEA
9 RUE DE L’ARC EN CIEL – BP 240
ANNECY LE VIEUX
74942 ANNECY CEDEX
FRANCE

 

 

 

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